Marketing Management, by Kotler. P

Marketing Management,

By Kotler. P

Publisher: Prentice-Hall of India Private Ltd.,


Binding : Paperback

Condition: Used


Selling Price

Rs. 389

MRP

Rs. 695

Savings

Rs. 306 (44%)

IN STOCK

Delivery Cost

Free Shipping

Delivered by

5 to 7 Working Days


Details on Marketing Management,

The Millennium edition is the most appropriate name to the tenth edition of this world's best classic text as it appears just as the new millennium begins. The author retains the best of past theory and practice and introduces new marketing ideas, tools and practices that companies need in the new millennium. Hundreds of minicases have been added to illustrate what leading companies are doing to meet the challenges of the new environment. Throughout the book it is shown how e-commerce and world wide web are dramatically altering the marketing landscape.This tenth edition continues to build on the fundamental strengths of past editions: in managerial orientation, by focusing on the major decisions that marketing managers and top management encounter. in analytical approach, by presenting a framework for analysing recurrent problems in marketing management. in basic disciplines perspective, by drawing from other disciplines _ economics, behavioural science, management theory and mathematics _ for fundamental concepts and tools. in universal applications, by applying marketing thinking to the complete spectrum of products, services, consumer and business markets, profit and nonprofit organizations, domestic and foreign companies, small and large firms, manufacturing and intermediary business and low and high-tech industries. in coverage, by extending its reach to all the topics that an informed marketing manager needs to understand: the major issues in strategic, tactical and administrative marketing.

Read More...

Author:

Kotler. P

Publisher:

Prentice-Hall of India Private Ltd.,

ISBN 10:

8120316096

ISBN 13:

9.78812E+12

Discount:

40% - 50%

Book Type:

Paperback

Delivery Time:

5 to 7 Working Days


Write a review

Marketing Management,

Marketing Management,

Marketing Management is a textbook for second semester students of Infrastructure Management branch.

other books in the same category


Dynamics of...

By Vasant\ Desai

Rs. 575 Rs. 357 38% OFF

The World is Flat: A...

By Thomas L. Friedman

Rs. 849 Rs. 100 88.22% OFF

A Beautiful Mind

By Nasar Sylvia

Rs. 1,200 Rs. 132 89% OFF

Backtalk: 3 Steps to...

By Carolyn Crowder,...

Rs. 824 Rs. 70 91.5% OFF

Operations research

By S.D. Sharma

Rs. 250 Rs. 75 70% OFF

UPSC General Studies

By NA

Rs. 210 Rs. 63 70% OFF

Microprocessor...

By Ramesh Gaonkar

Rs. 360 Rs. 108 70% OFF

Maintance Engineering

By S. K. Srivastava

Rs. 360 Rs. 108 70% OFF

Mechanical Engineering...

By Shigley

Rs. 450 Rs. 135 70% OFF

Total Quality Management

By D H Besterfield

Rs. 375 Rs. 113 70% OFF

Human Resource management

By Aswathappa

Rs. 499 Rs. 150 70% OFF

Basic and Applied...

By P K Nag

Rs. 365 Rs. 110 70% OFF

Mecatronics

By Ganesh S. Hegde

Rs. 150 Rs. 45 70% OFF

Power Plant Engineering

By Pb Nagaraj, Venkatesh D

Rs. 190 Rs. 57 70% OFF

Manufacturing Technology

By Pn Rao

Rs. 240 Rs. 72 70% OFF

Introduction to Finite...

By Chandrupatla

Rs. 295 Rs. 89 70% OFF

Economic Survey 2010-11

By Ministry of Finance...

Rs. 350 Rs. 105 70% OFF

Mechanical Vibrations

By J B K Das

Rs. 250 Rs. 75 70% OFF

Mechanics of Materials

By Kv Rao, Gc Raju,

Rs. 195 Rs. 59 70% OFF

Computer Concepts and...

By Am Padma Reddy

Rs. 220 Rs. 66 70% OFF

India 2011

By NA

Rs. 345 Rs. 104 70% OFF

Power Plant Engineering

By Hegde

Rs. 210 Rs. 63 70% OFF

Engineering Graphics

By Kr Gopalakrishna

Rs. 150 Rs. 45 70% OFF

Elements Mechanical...

By Kestoor Praveen Ramesh Mr

Rs. 150 Rs. 45 70% OFF

Manufacturing Processes 2

By Ac Niranjan

Rs. 160 Rs. 48 70% OFF

Fundementals of Finite...

By Murigendrappa Sm

Rs. 350 Rs. 105 70% OFF

Mechanical...

By T Chandrashekar

Rs. 150 Rs. 45 70% OFF

The Illustrated...

By Berlin H H

Rs. 85 Rs. 26 70% OFF

Operations research

By K. Chandrasekhara Rao,...

Rs. 180 Rs. 54 70% OFF

Financial Management &...

By Horne J C V

Rs. 350 Rs. 105 70% OFF

Free Shipping

On order over Rs 600

Easy Returns

Hassle Free Return

Customer Care

Help and Feedback

Safe Shopping

Safe Shopping Guarantee