Advertising and Promotions IMC Perspectives by Belch and Belc

Advertising and Promotions IMC Perspectives

By Belch and Belc

Publisher: Tata\ McGraw Hill,


Binding : Hardcover

Condition: Used


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Details on Advertising and Promotions IMC Perspectives

An important need of the globalised world today is to learn and create new things constantly. The extent of the reach of any new update is vast and therefore the role of advertising and promoting a product or service cannot be emphasised enough. The form of advertisements has changed and is not meant merely for products or services, but also an important means to spread good will of a company, governmental policies and development across the world for the purposes of creating awareness. With this, there is the concept of Integrated Marketing Communication, which mixes all the essentials of marketing and advertising across different mediums to get the word across. All these and other pertinent issues are raised and discussed by authors George E Belch and Michael E Belch in their book Advertising and Promotion: An Integrated Marketing Communications Perspective. It discusses the whole concept with special focus on the integrated marketing communication, to establish the importance of marketing strategy in promotions and advertisements, which are woven creatively to appeal to certain groups at a given point of time.The authors have been part of the marketing and advertising industry for a substantial amount of time and that shows through the text of Advertising and Promotion, which focuses on unconventional and different means of advertising. Along with the fundamentals of advertising, the authors have mostly discussed the evolution of the concept and how it is relevant in today's marketing scenario. They have also emphasised that there is a need to go beyond the set boundaries in promotion and advertising to achieve success. The purpose of IMC or Integrated Marketing Communication is to unify the process of advertising and promotion so that the intended message goes across to the consumer and is perceived in the manner that is envisioned. The chapters in essence focus on this very concept and also provide information with respect to how brands undertake the marketing strategy to reach their consumers.Advertising and Promotion: An Integrated Marketing Communications Perspective was published as 9th edition by McGraw Hill Higher Education in 2011 and is available in hardcover format.

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Author:

Belch and Belc

Publisher:

Tata\ McGraw Hill,

ISBN 10:

73404861

ISBN 13:

9.78007E+12

Discount:

40% - 50%

Book Type:

Hardcover

Delivery Time:

5 to 7 Working Days


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Advertising and Promotions IMC Perspectives

Advertising and Promotions IMC Perspectives

Advertising and Promotions IMC Perspectives is a textbook for fourth semester students of Marketing Management branch.

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