The AbeRuk logo represents the two strongholds of the brand ‐ Mutual Trust and Customer Delight, while bringing a contemporary, simpler and stronger vibe to the brand. It perpetuates our image as the most heart touching online shopping partner in India.

 

BACKGROUND

Our Logo is red and black. The AbeRuk favicon is always shown in red color. Also, the logo patch should be used only without the background, however white background is permissible based on the agenda.

DO’S AND DON’TS WITH THE LOGO

Do’s:

  •          The length & breadth of the logo should always be in 6:1 ratio

 

  •          The smallest logo size that can be used is 1.11 " on print, and 80 pixels for digital media.

   

Don’ts:

  • Do not alter the color and typography of the logo.

  • Do not alter configurations, add shadows to, or distort the logo components.

  • Do not rotate, animate or fill the counter spaces in the letters of the logo.

TEXT FORMAT

The way the word "AbeRuk.com" is written, helps to add consistency to our brand. Hence, the brand name "AbeRuk" should always be written with an upper case "A" and "R", even when it is used in the middle of a sentence.

NO ALTERATIONS ARE ALLOWED IN THE COLOR OR LOGO FORMAT

·          Do not use colors other than the approved ones.

·          Do not outline the logo.

·          Do not modify or recreate the provided artwork.

·          Do not use the logo as part of a sentence.

·          Do not layer other content on top or below the logo.

·          Do not place the logo on a patterned background.

WHERE TO USE

  •          Can be used for co‐branded campaigns.
  •          Can be used in company demos or presentations.
  •          Can be used on event signage.
  •          Can be used for advertising purposes (only for campaign partners)

 

WHERE NOT TO USE

·          Should not be used on personal business cards.

·          Should not be used on resumes.

·          Should not be used on personal website/online store.


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