Marketing - The New Generation Marketing Text PB by Paul Baines

Marketing - The New Generation Marketing Text PB

By Paul Baines

Publisher: OXFORD UNIVERSITY PRESS-NEW DELHI


Binding : Paperback

Condition: New


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Rs. 636

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Rs. 795

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Rs. 159 (20%)

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Details on Marketing - The New Generation Marketing Text PB

Marketing is an exciting new textbook packed with learning features, combining authority with a lively and engaging writing style and a diverse range of resources, available online. Learn from real-life situations and read about great campaigns from organizations such as Adani Wilmar, Oxfam, Orange and The Leela Palaces. Experience first hand what top marketers actually do and the challenges they face in today's business environment. Discover the latest exciting advances in new technology and the social web and learn how to take advantage of these in a marketing context. Designed for postgraduate students pursuing courses in business management, this textbook will be equally useful to marketing practitioners, particularly because of the real-life case insights presented by marketing professionals. Recognizing the need to go further than the traditional 4Ps approach, the text reflects on newer perspectives, covering topics such as relational, not-for-profit, digital and post-modern marketing. It provides powerful learning insights into marketing theory and practice, through a series of 'Insight' features: Case Insights, Market Insights and Research Insights.

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Author:

Paul Baines

Publisher:

OXFORD UNIVERSITY PRESS-NEW DELHI

ISBN 10:

198079443

ISBN 13:

978-0198079446

Publication Year:

2013

Discount:

10% - 20%

Book Type:

Paperback

Book Edition:

1st

Delivery Time:

5 to 7 Working Days


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Marketing - The New Generation Marketing Text PB

Marketing - The New Generation Marketing Text PB

Marketing is an exciting new textbook packed with learning features, combining authority with a lively and engaging writing style and a diverse range of resources, available online

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